Steve Anyiwo started DATSiT, a line of organic body butters four years ago, and is working seven days a week to grow his business.

Elementary and middle school kids are flocking to stores to buy products recommended on TikTok. But they may be harming their skin.

The FDA hasn’t approved ingredients that could make products more pleasing to use — and used more often, says Amanda Mull of The Atlantic.

Shutdowns and working from home have changed the market for personal care products during the pandemic.

Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.