Becoming a Dark Sky certified community by replacing exterior lighting with shielded, downward-facing fixtures, can protect wildlife and draw in tourism. But the updates can be costly for businesses and homeowners.
Ski resorts rely on good snow years to make a profit, but weather is fickle. Selling discounted ski passes before the season even starts changed the game.
While larger conglomerates of ski resorts are able balance out a lack of snow and cold in one part of the globe with a good winter elsewhere, that’s not the case for smaller resorts.
The late Warren Miller created the genre of the ski “stoke” film, designed to get people excited about skiing. The latest film released under his name takes a look at Miller’s legacy.