In recent years, the brand tried to appeal to a mass market and ended up having to heavily discount its shoes. A new CEO is changing that approach.
Three shoe component suppliers discuss the U.S.-China trade war and the changes they have seen in the last few decades.
An app that measures customers’ feet will be available on phones and in stores in July.
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
The shoemaker is cutting its workforce and will sell in its own space.
