Red Bull sponsors record skydive attempt

Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
In this photo provided by Red Bull, Pilot Felix Baumgartner of Austria is seen before his jump during the first manned test flight for Red Bull Stratos on March 15, 2012 in Roswell, N.M.
Jay Nemeth/Red Bull via Getty Images