Aunt Jemima rebrands as Pearl Milling Company

Feb 10, 2021
It's part of a reappraisal of brands long criticized for their demeaning or racist roots.
Aunt Jemima has rebranded itself as Pearl Milling Company.
PepsiCo

What's in a font?

Apr 17, 2019
Lately, a lot of brands are embracing a minimalist look.
Lately, a lot of brands are embracing a minimalist look.
CactuSoup/iStock/Getty Images Plus

Silver is the new gold

Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.
An office interior.
Fred Mott/Evening Standard/Getty Images

Silver is the new gold

Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.
An office interior.
Fred Mott/Evening Standard/Getty Images

What's in a name change for Dunkin' Donuts?

Sep 26, 2018
Don't worry, you can still pick up a glazed donut with your morning coffee.
A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City.
Spencer Platt/Getty Images

Coca-Cola is changing its look

Apr 20, 2016
The iconic soda brand is trying out a new design.
Image via Coca-Cola Co.

Inside an infamous company’s risky marketing strategy

Feb 4, 2016
Jägermeister wants to broaden its appeal beyond shot-drinking bros
The drink best known for drunk college bros is trying to create a new image while maintaining the Jägerbomb spirit. 
lincolnblues/Flickr

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McDonald's orders a fast-food quick-fix

Jan 29, 2015
New CEO Steve Easterbrook has a lot on his plate — but can McDonald's be saved?

Lean times for the weight-loss industry

Dec 31, 2014
People are forgoing diet foods and turning to counseling instead.
Bags of Jenny Craig kettle corn.
(Michael Loccisano/Getty Images/Jenny Craig)

Can curried crust and balsamic drizzle help Pizza Hut?

Nov 18, 2014
The chain hopes to get back on track by letting customers design their own pies.