The rebrand for the largest baby clothing company in the U.S. comes as the industry contends with tighter budgets and a falling birth rate.
Proving that alternative uses for coal are viable is no small feat, but perhaps the trickier task is shifting coal’s negative reputation.
Cracker Barrel's decision to toss their new logo and keep the "old timer" is an example of the power that engaged consumers have right now.
It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work.
Rebranding can be risky, but Annie Lang Hartman, owner of Compass Paper thinks it’s “definitely going to be worth it.”
Economic pressures have played a role in the campaigns to change mascot names that many people consider racist.
It’s part of a reappraisal of brands long criticized for their demeaning or racist roots.
Lately, a lot of brands are embracing a minimalist look.
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.
