Want your country to be sexier? Rebrand!

Nov 5, 2013
When a country doesn't like what the world thinks of it, it turns to the same branding consultants as big companies.

Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.

Is rebranding the GOP like rebranding Cheerios?

Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
A lady sports a hat with the Republican elephant symbol on August 29, 2012, during the Republican National Convention (RNC). As the GOP tries to rebrand itself, we look at what happens when other brands have tried to reformulate their images. Click through...

CEO of Dow Chemical on re-branding chemistry

May 10, 2012
Andrew Liveris, CEO of Dow Chemical, talks about how the company is trying to change the images consumers have of the company and of science.