How much should I spend? Well, show me a number first.

Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
Number cues dictate how you buy.
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The psychology of 'price anchoring'

Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
Number cues dictate how you buy.
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Monkeys love discounts too

Dec 1, 2011
Researchers at Yale are wondering if spending behavior has something to do with genetics. We learn how monkeys and humans are similar -- and different -- when it comes to plunking down cash.