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Marketplace Morning Report

Does this charitable donation spark joy?

Jun 19, 2019

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Facebook Fallout

Does psychographic marketing really work?

by Molly Wood and Stephanie Hughes Mar 20, 2018
With enough data, could a company predict what you want? That’s the idea behind psychographic advertising: A company builds a profile of each customer and uses it to manipulate their emotions through marketing. This type of advertising is at the…

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