As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch.
Econ Extra Credit newsletter #162
Cryptic product tie-ins for the show have been everywhere in recent months.
Users will soon be able to make purchases without leaving the app.
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
Netflix doesn't carry ads, but its original shows have a lot of product placement.
A look at the best tech references in rap music.
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Morgan Spurlock, the documentarian best known for experimenting with a McDonald's-only diet in the movie "Super-Size Me," joined Kai Ryssdal…
