Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.

The pandemic economic downturn doesn’t seem to be affecting the people who’ve already donated almost $3 billion towards the presidential race.

What can we expect in 2020?

Once again, people are wearing their political affiliations on their coffee sleeves. For the past five election cycles, 7-Eleven has offered its “7-Election: coffee promotion, where customers can buy a red “Republican” or blue “Democrat” coffee cup to show support for their political party and election candidate. Throughout the promotion, which began on Aug. 31 […]

The fix for attack ads run amok has lost some of its power in the digital age.

Donald Trump raised lots of money in July. Will he spend it on TV?