Some critics say the entire genre needs a serious overhaul because of the way it glosses over police brutality.
Being authentic in a corporate press release or memo is difficult.
But does the training change behaviors? Some researchers say it's hard to measure effectiveness.
"You have cities out there borrowing money to pay off judgments because of brutal and corrupt police officers," said Marc Morial of the National Urban League.
"Random Acts of Flyness," created by Terence Nance, wants to change the way viewers think.
What motivated the athletic-wear maker? It was a business decision, experts say.