Fandom is, at its core, a form of marketing.
Tech correspondent Molly Wood talks to Polaroid CEO Scott Hardy about his company's resurgence in the age of retro aesthetic.
CEO Scott Hardy says the 'retro cool' brand just needs a new business strategy.
One company you wouldn't necessarily expect to be at a giant conference about the technology of the future: Polaroid. But the company has been around for 75 years, says CEO Scott Hardy, and it plans to be just as relevant now as it was when it was making goggles for World War II fighter pilots.