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'Superfandom' looks at the economic power of fans

Mar 31, 2017
Fandom is, at its core, a form of marketing.
"Superfandom" explores "how our obsessions are changing what we buy and who we are."
W. W. Norton and Co.

Nostalgia is driving up sales for Polaroid

Nov 23, 2016
Tech correspondent Molly Wood talks to Polaroid CEO Scott Hardy about his company's resurgence in the age of retro aesthetic.
Visitors check out the Polaroid stand at the 2014 IFA home electronics and appliances trade fair on September 5, 2014 in Berlin, Germany. 
Sean Gallup/Getty Images

A snapshot of Polaroid’s turnaround

Sep 1, 2015
CEO Scott Hardy says the 'retro cool' brand just needs a new business strategy.
The Polaroid Cube is helping Polaroid recapture its former success. 
Image via Polaroid/YouTube

Edwin Land: "The original Steve Jobs"

Feb 23, 2015
The name Edwin Land may mean nothing to you, but to Steve Jobs he's a hero.

CES gadgets, 4K TV, and can Polaroid reinvent itself in the digital era?

Jan 10, 2013
One company you wouldn't necessarily expect to be at a giant conference about the technology of the future: Polaroid. But the company has been around for 75 years, says CEO Scott Hardy, and it plans to be just as relevant now as it was when it was making goggles for World War II fighter pilots.

Rules to live by...on your smartphone

Jan 3, 2013
Talking to the mom who gave her teenage son an 18-point contract along with his new iPhone, with guidelines like 'don't use it to deceive others.'

Lady Gaga finally earns her salary

Jan 7, 2011
We all scoffed when it was announced that pop entity Lady Gaga had been named as a creative director at Minnesota-based Polaroid. Personally, while...

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