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When social causes meet product sales, you get the cause market

Oct 20, 2017
Many companies have found that giving to these kinds of charities can ultimately boost their bottom line.
A display at Bloomingdale's in Hackensack, New Jersey, for the retailer's Ready, Set, Pink! event for Breast Cancer Awareness Month in 2011.
Michael Loccisano/Getty Images for Bloomingdale's