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When it comes to live sports, consumers show streaming services the money

Jan 23, 2024
Sports content "drives eyeballs," and advertisers know it.
Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.
David Eulitt/Getty Images

NBC's new Peacock might change the streaming wars

Jul 15, 2020
It has several paid tiers and an option to watch for free ... with ads.
A preview of the user interface for NBCUniversal's streaming service, Peacock, which launched Wednesday.
NBCUniversal