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Wonder why Maxwell House makes Passover Haggadot? You're not alone

Mar 30, 2018
It's the work of one of the longest ongoing sales promotions in U.S. history.
Maxwell House Haggadot dating back to 1932.
Peter Balonon-Rosen/Marketplace

Stores target matzo in Passover price war

Apr 5, 2012
Supermarkets regularly take losses on matzo sales to bring in Passover shoppers, and often turn to cheaper Israeli manufacturers to minimize those losses. While American matzo producers are hurting, shoppers don't seem to mind where their matzo came from.