You get fewer tissues in a cubed box than a horizontal one, despite similar prices.
“I think you've had a lot of pent-up innovation,” says Matt Reynolds, editor of Packaging World.
Eleven and a half ounces of coffee in a package, 19.4 ounces of dish soap in a bottle. Could it be the "difficult comparison effect" at play?
Online retailers are trying to cut down on package waste. But designing a new box for everything a company ships takes a lot of time.
Hint: they want you to buy more snacks.
The front of your package of super market bacon is a lie.