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Marketplace

Holiday hiring hustle and bustle

Nov 15, 2019

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The marketing tactics behind those odd weights and sizes you see at the supermarket

by Marielle Segarra Oct 30, 2019
Eleven and a half ounces of coffee in a package, 19.4 ounces of dish soap in a bottle. Could it be the "difficult comparison effect" at play?
When competing brands come in different-sized bottles, it's hard to compare prices. And maybe that's the point.
Marielle Segarra/Marketplace

For online retailers, packaging is all about economics

by Kristin Schwab Mar 6, 2018
Online retailers are trying to cut down on package waste. But designing a new box for everything a company ships takes a lot of time.
Anton Cotaj at ANAMA Package and Container Testing tests boxes on a machine that simulates road conditions.
Kristin Schwab/ for Marketplace
I've always wondered...

Why do snack companies always change their packaging?

by Jana Kasperkevic Jun 5, 2017
Hint: they want you to buy more snacks.
Would this package design catch your eye? Cheez-Its on sale at a local Chicago supermarket.
Jana Kasperkevic/Marketplace
I've always wondered...

Cream cheese has a history wrapped in tin foil

by Jana Kasperkevic Apr 26, 2017
Why is the packaging so difficult to reuse?
Cream cheese bricks come in handy when making a cheesecake, but the foil packaging is not exactly reusable.
Victor Chavez/Getty Images

Why your package of bacon hides its glorious fat

by Kai Ryssdal and Bridget Bodnar Sep 14, 2016
The front of your package of super market bacon is a lie.
 

 
Photo by Joe Raedle/Getty Images
Final Note

Bubble wrap abandoning its signature pop

by Kai Ryssdal Jul 2, 2015
Say goodbye to your childhood obsession.
By The Numbers

Where can I recycle all this wrapping paper?

by Dan Weissmann Dec 26, 2013
That dramatic increase in deliveries this time of year means an increase in the trash from all the packaging.

Invest in Marketplace today

Ask not what Marketplace can do for you, but what you can do for Marketplace.

Budweiser ties one on to boost sales

by Queena Kim May 6, 2013
Bud releases a new can today shaped like a bow-tie and tests the theory that packaging alone can pay off.
Food and Drink

How packaging impacts what beverages we buy

by Jeremy Hobson Sep 24, 2012
A familiar scenario: You're thirsty. You walk into the store to buy something to drink. But you're not exactly sure what you want, and you're inundated with choices.