The marketing tactics behind those odd weights and sizes you see at the supermarket

Oct 30, 2019
Eleven and a half ounces of coffee in a package, 19.4 ounces of dish soap in a bottle. Could it be the "difficult comparison effect" at play?
When competing brands come in different-sized bottles, it's hard to compare prices. And maybe that's the point.
Marielle Segarra/Marketplace

For online retailers, packaging is all about economics

Mar 6, 2018
Online retailers are trying to cut down on package waste. But designing a new box for everything a company ships takes a lot of time.
Anton Cotaj at ANAMA Package and Container Testing tests boxes on a machine that simulates road conditions.
Kristin Schwab/ for Marketplace

Why your package of bacon hides its glorious fat

Sep 14, 2016
The front of your package of super market bacon is a lie.
Photo by Joe Raedle/Getty Images

Bubble wrap abandoning its signature pop

Jul 2, 2015
Say goodbye to your childhood obsession.

Where can I recycle all this wrapping paper?

Dec 26, 2013
That dramatic increase in deliveries this time of year means an increase in the trash from all the packaging.

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Budweiser ties one on to boost sales

May 6, 2013
Bud releases a new can today shaped like a bow-tie and tests the theory that packaging alone can pay off.

How packaging impacts what beverages we buy

Sep 24, 2012
A familiar scenario: You're thirsty. You walk into the store to buy something to drink. But you're not exactly sure what you want, and you're inundated with choices.