The self-governing island consumes a billion cups a year of the milk tea with the chewy tapioca pearls. Globally, it’s a $3 billion industry.

As the sober curious movement grows, mocktails allow people to drink socially without feeling self-conscious. The concoctions are getting more creative — and expensive.

As new generations of drinkers prioritize well-being, more brewers are providing nonalcoholic beer offerings.

Budweiser is using its Qatar World Cup sponsorship to market its nonalcoholic beer. But the market for sober beverages is growing.