Lager still dominates, with 92% of the market, but analytics company IWSR projects non-alcoholic beer will soon displace ale as the second largest category by volume worldwide.

As new generations of drinkers prioritize well-being, more brewers are providing nonalcoholic beer offerings.

Budweiser is using its Qatar World Cup sponsorship to market its nonalcoholic beer. But the market for sober beverages is growing.