new toys Archives - Marketplace

What does it take to launch a successful toy?

by Stephanie Hughes

Feb 17, 2022

Americans are buying lots of toys right now. But launching a new one is still very difficult — a good idea is no guarantee of success

Clixo, a toy that launched during the pandemic, uses magnets to connect pieces. A Duplo Lego set is in the background.

Stephanie Hughes/Marketplace

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