Netflix to test crackdown on freeloading viewers

Mar 17, 2022
It's adding a small fee to accounts with extra users, focusing on Latin America. In a competitive industry, it has to tread lightly.
Netflix will charge accounts small monthly fees for users outside their households, focusing on Chile, Costa Rica and Peru. Other streaming platforms will be watching how it plays out.
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The strategy behind sonic logos, like Netflix’s startup chime

Jan 3, 2022
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
Brief sounds like Netflix’s startup chime can be powerful branding tools, said podcast host and sound designer Dallas Taylor. The design of that sound involved a ring finger hitting a cabinet and a reversed guitar track.
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Millions subscribed in streaming services this year, but will the steam fizzle out?

Dec 28, 2021
Deloitte Global predicts that at least 150 million paid streaming service subscriptions will be canceled globally in 2022.
"Netflix and streaming services operate in a way where they're not just competing with each other, they're very much competing with literally any other thing that we could be doing," said The Verge's Catie Keck.
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Netflix, Walmart team up to sell merch from "Squid Game" and other shows

Oct 11, 2021
A dedicated e-commerce hub will sell merchandise for Netflix's most popular shows, including a "Stranger Things" cassette player.
Walmart will be pairing with Netflix to launch a merchandise e-commerce hub.
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How "Squid Game," a Korean drama from Netflix, became a global hit

Oct 8, 2021
American audiences have become increasingly interested in foreign films and shows.
Netflix

How the "vertical integration" of streaming studios today evokes old Hollywood's power

Aug 13, 2021
Abraham Ravid, finance professor at Yeshiva University, thinks more contract disputes like the one between Scarlett Johannsen and Disney will pop up as streaming overtakes the movie theater experience.
Attendees visit the Disney+ streaming service booth at the D23 Expo, billed as the "largest Disney fan event in the world," Aug. 23, 2019 at the Anaheim Convention Center in Anaheim, California.
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Netflix is looking into video games to keep subscriptions growing

Jun 3, 2021
The company has plenty of original material and experience licensing other content it could mine for games.
One expert says Netflix could offer a rotating mix of video games from other creators and even have its own gaming console.
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For public good, not for profit.

Streaming platforms are spending big to keep you indoors this summer

Mar 26, 2021
Big deals for theatrical releases and team sports are upping the competition for audiences.
Will this be you this summer? HBO Max, Netflix and Disney Plus certainly hope so.
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Netflix is checking up on password sharing practices

Mar 12, 2021
Piracy costs streaming companies around $9 billion in 2019, according to Parks Associates. It's not a top priority for streamers.
So what's your Netflix password?
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Netflix tests feature to crack down on password sharing

Mar 12, 2021
Netflix CEO Reed Hastings has said password sharing is something the company has learned to live with.
Some Netflix users are getting this message: "If you don't live with the owner of this account, you need your own account to keep watching."
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