How the NBA jersey patch became a billboard for advertisers

Sep 24, 2021
Basketball teams have struck lucrative deals to feature company logos on players' uniforms.
Aaron Nesmith of the Boston Celtics guards Bol Bol of the Denver Nuggets during the 2021 NBA Summer League. The logo of Vistaprint, the Celtics' patch partner, is featured on Nesmith's jersey.
Ethan Miller/Getty Images