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Naming

My Economy

The Tetris of words: naming a pharmaceutical

by Nicholas Guiang
Jan 2, 2025
Behind every name for a business, product or prescription drug is someone writing hundreds of possible names. Lieba Golden-Koulendros has made a career out it.
"There may be regulatory requirements that you have to encode the name of the generic into the pharmaceutical name," said Lieba Golden-Koulendros.
Tim Boyle/Getty Images
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