The nation’s largest movie theater chain, AMC, is getting into the subscription service game. Starting next week, the company will offer passes for about $20 a month that get people in to see three movies per week. Click the audio player above to hear the full story.
Erich Schwartzel wrote about the tough tactics — like requiring 65 percent of ticket sales — for the Wall Street Journal.
Cinemas are focusing on younger customers with rainbow-colored chairs, esports auditoriums and play gyms.
At CinemaCon, studios and theaters are debating how soon make movies available at home
Movie theaters are counting on concession sales to help boost revenues.
AMC's CEO thought maybe they did, until the internet shut him down.
Why don't movie theaters sell seats based on demand?