A fly swatter is a very specific piece of promotional merchandise. Branding specialists explain how it works.
Cryptic product tie-ins for the show have been everywhere in recent months.
Toymaker Hasbro will report second-quarter earnings later this morning. Earlier in 2018, the company reported that first-quarter revenue had fallen by 16 percent compared with the same period last year. It’s been a tough couple of months as retailer Toys R Us went bankrupt and closed hundreds of stores. But Hasbro is finding new shelves […]
The U.S. is facing a national trucker shortage. With the economy in an upswing, there’s more of a demand for goods than there are people to transport them. As carriers try to attract drivers with perks and pay raises, companies that rely on shipping say an unexpected rise in shipping costs has forced them to […]
The Black Panther phenomenon continues. The Marvel — really, the Disney — blockbuster opened in China today, bringing its estimated box office to $920 million worldwide. It’s the perfect time for retailers to cash in on the movie’s success with a slew of Panther-themed merchandise: toys, t-shirts, tote bags and more. Turns out, though, that […]
The president-elect insulted the digital news site. Here's what happened next.
There's even a license for an original paint color - Minion Yellow.
Voters are as passionate as ever--about the candidate they don't want to win