The company plans to begin at high-end chains like Gelson’s Market and then expand to more mass-market stores.
The grocery chain joins companies like Hormel and Tyson which are also entering the market of meat alternatives.
The meat processor is launching a new range of meatless burgers and nuggets.
There’s a growing battle in the market for burger patties that look meat — and are supposed to taste like it — but are made from plants. The Beyond Burger, made by a company called Beyond Meat, is one of the competitors.…