Office PoliticsI've Always Wondered ...Election 2024Adventures in Housing

Loading...

0:00
0% played
We're 30% of the way to our goal of 2,500 donations by Friday! Help us catch up ⏩ Give Now
Stories Tagged as

Marketing strategy

Office Politics

What calculus should companies make when making a political stand?

by David Brancaccio and Ariana Rosas
Sep 20, 2024
Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.
When Ben & Jerry's first started out, the company aligned itself with progressive values — something it is still known for today.
Lisa Lake/Getty Images for MoveOn
ListenLISTEN
HTML EMBED:
COPY
EMBED EMBED
Share Now on:
SHARE
Subscribe Using:
SUBSCRIBE SUBSCRIBE