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GM makes a bet on high-end EVs

Jan 23, 2025
The company unveils a more upscale model of its Cadillac Lyriq, an EV with a starting price of $80,000.
An older model of the Cadillac Lyriq on display in 2023. "The EV market is lux-heavy," said Elaine Buckberg, a former chief economist at GM. 
Hector Retamal/AFP via Getty Images