livestreaming

A lot of stores, brands and internet titans expect livestreaming to soar this year. And they’re investing accordingly.

Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don’t always strike it rich.

Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.

In the United States, would-be internet stars turn to YouTube, Twitch or Instagram. In China, it’s a livestreaming platform called YY, where creators sing or tell jokes to an audience that pays them directly in the form of digital gifts. Top streamers can make $100,000 a month or more, and lots of people now want […]

As more people join Chinese platform YY, a new documentary sheds light on the business.

The social media platform launched its Live Audio feature this week.

Add the Grammys to the latest list of TV events with streaming issues.