How the Tour de France might keep us watching

Jul 5, 2013
Will the Tour lose viewers after seven-time winner Lance Armstrong admitted to widespread doping last year?

Library jokes it'll move Lance Armstrong books to fiction section

Jan 21, 2013
A part-time staff member at an Australian library set up a prank sign stating that all the non-fiction Lance Armstrong books would be moved to the fiction section.

Will Armstrong interview enhance Oprah network's performance?

Jan 18, 2013
Lance Armstrong's tell-all doping confession could help Oprah Winfrey's struggling cable network, OWN.

What more can Lance Armstrong lose?

Oct 22, 2012
Stripped of endorsements and now his seven Tour de France titles, the cyclist could be the target of lawsuits by past sponsors.

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.

Nike ends endorsement deal with Lance Armstrong

Oct 17, 2012
Nike announced this morning it has severed its endorsement deal with Lance Armstrong. The cyclist also says he is stepping down as chair of the Livestrong cancer charity he founded.

Could Lance Armstrong's brand be tainted by doping scandal?

Oct 11, 2012
The U.S. Anti-Doping Agency has released a report on alleged doping by retired cyclist and cancer survivor Lance Armstrong. But support for Armstrong's charitable organization Livestrong may be immune.

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Lance Armstrong ends fight against doping charges

Aug 24, 2012
The seven-time Tour de France champion will lose his titles. But he and sponsors are betting his brand will endure.

Will sponsors stand by Lance Armstrong?

Aug 24, 2012
The legendary cyclist has been stripped of his Tour de France titles, though he has not admitted to using performance-enhancing drugs. The developments could have serious implications for his personal brand.

PODCAST: Lance Armstrong loses his medals, South Korean court rules in Apple vs Samsung

Aug 24, 2012
Will the "Lance" brand survive? Usually August means panic on the stock market, but this year we've seen the S&P 500 hit a four-year high and Apple stock rocket to over $670 a share. Have we bucked the trend? And…