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Kraft Heinz writes down its Kraft and Oscar Mayer brands

Feb 28, 2019
Once upon a time, America spelled cheese K-R-A-F-T, and Oscar Mayer had a way with B-O-L-O-G-N-A. But lately, those brands haven’t been doing well for their owner, Kraft Heinz. The packaged-foods giant announced that it’s writing down the value of Kraft and Oscar Mayer by more than $15 billion. In today’s market, those iconic brands […]
Packages of Oscar Mayer Classic wieners are displayed at Scotty's Market on April 21, 2014 in San Rafael, California.
Justin Sullivan/Getty Images

Kraft's profits may be a victim of price wars

Aug 3, 2017
Kraft-Heinz will release second quarter earnings after the markets close on Thursday. Those profits may be squeezed by an ongoing price war between Amazon and Walmart. Suppliers like Kraft have found themselves caught in the crossfire as the two giant retailers pressure them for lower prices. Click the audio player above to hear the full […]

As consumers buy fresher options, food giants like Kraft and Mondelez are scrambling

May 3, 2017
Quarterly earnings from several big food manufacturers will be announced this week, including the maker of Oreos and Ritz crackers, Mondelez. Kraft, Heinz and Kellogg will report their earnings later in the week. Packaged foods manufacturers have hit a rough patch in recent years as some consumers spurn big brands in favor of healthy, less […]

Heinz Kraft bid for Unilever is the latest sign of food consolidation

Feb 17, 2017
U.S. food company Kraft Heinz offered $143 billion for the British-Dutch consumer goods conglomerate Unilever. Unilever rejected the proposal, but Kraft Heinz said it looks forward to reaching an agreement on the terms of a transaction. If the deal does eventually go ahead, it would be one of the largest acquisitions on record. It’s just […]

Kraft Heinz plans to give workers the day off after Super Bowl

Feb 3, 2017
Who needs to buy an ad when you get all that press?

Neilson Barnard/Getty Images for NYCWFF

For public good, not for profit.

What it means to say Kraft manipulated the wheat market

Apr 3, 2015
There's a fine line between "hedging" and "faking."

The ins and outs of 'zero-based budgeting'

Mar 27, 2015
Think of it as a diet for your company's budget.

The investors behind the Kraft-Heinz merger

Mar 25, 2015
What happens when you combine two companies to make the world's fifth largest food and beverage company?