Kraft Heinz Archives - Marketplace

Kraft Heinz loses millions in "goodwill." What does that mean?

by Sabri Ben-Achour

Aug 8, 2019

In the corporate sense, “goodwill” is a certain je ne sais quoi — those hard-to-pin down assets above and beyond what is more easily identifiable.

Alex Wong/Getty Images

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Ketchup tries to keep up with changing tastes

by Amy Scott

Jul 3, 2019

Competition from more "exciting" condiments has spurred new takes on a classic.

Richard Heathcote/Getty Images

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