What calculus should companies make when making a political stand?

Sep 20, 2024
Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.
When Ben & Jerry's first started out, the company aligned itself with progressive values — something it is still known for today.
Lisa Lake/Getty Images for MoveOn

Sticker Mule's CEO on his experience bringing politics into the workplace

Anthony Constantino of custom merch site Sticker Mule took to X after Donald Trump's July assassination attempt, voicing his support for Trump and denouncing political hate.
Brendan Smialowski/AFP via Getty Images

Economic issues take the stage during the presidential debate

Former President Donald Trump and Vice President Kamala Harris sparred over various topics, including tariffs and inflation.
Tariffs and the Affordable Care Act were two issues that received airtime during the presidential debate.
Allison Bailey/AFP via Getty Images

How do Kamala Harris and Donald Trump's economic policy proposals stack up?

We do the numbers on how much each candidate's plans will add to the national debt and impact voters.
Joe Raedle and Jeff Kowalsky/AFP via Getty Images

Where the Trump and Harris campaigns agree on care proposals

We'll do the the numbers on the long-term impacts of safety net programs.
Increasingly, "academic research now puts a greater emphasis on investigating the long-term impact of safety net programs on children," explains Chris Farrell.
Sean Gallup/Getty Images

The push to erase medical debt is gaining speed

Vice President Kamala Harris wants to erase medical debt for millions of Americans. The issue is getting more airtime leading up to November's election.
jittawit.21/Getty Images

Kamala Harris outlines economic priorities on the last night of the DNC

Among economic themes, Vice President Kamala Harris highlighted the need to protect Social Security and Medicare, and a tax cut for middle-income households.
Alex Wong/Getty Images

For public good, not for profit.

High cost of living a key focus as Kamala Harris takes the stage at the DNC

Aug 22, 2024
During her Thursday night convention speech, Vice President Kamala Harris is expected to stick to themes like creating opportunities for the middle class.
Anna Moneymaker/Getty Images

VP Kamala Harris charts her own economic path as presidential hopeful

Aug 19, 2024
At the Democratic convention, Kamala Harris may walk a fine line between lauding Biden's successes and articulating her own vision.
Posters promote nominee Kamala Harris on the first day of the Democratic National Convention in Chicago.
Brandon Bell/Getty Images

No political party can take union voters for granted

Aug 16, 2024
Democrats and Republicans want to win over union voters. Plus, the impact of extreme heat on Americans' utility bills. Subscribe to get the "Make Me Smart" newsletter every Friday!
Mario Tama/Getty Images