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NBA viewership up despite shortened season

by Amy Scott Jun 12, 2012
Jeremy Lin and other dramatic storylines have more people watching.
Commentary

How many other Jeremy Lins are out there?

by Kristina Wong Mar 2, 2012
Commentator Kristina Wong says preconceived notions of who we should be keep budding potential unnoticed.

Linsanity sweeps America

by Sally Herships Feb 15, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.
Mid-day Update

The profit boost from 'Linsanity'

by Jeremy Hobson and Adriene Hill Feb 13, 2012
Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.