Apple's September event, usually headlined by a new iPhone, is different this year

Sep 15, 2020
Apple will probably debut its 5G-connected iPhone next month.
This year, Apple could continue its transition to providing more services, like music, news, TV and cloud storage.
Brittany Hosea-Small/AFP via Getty Images

And the winner is? The results of the Marketplace smartphone blind taste test

May 29, 2019
Marketplace's smartphone blind taste test found Huawei and Motorola outperformed, and Apple underperformed.
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Steven Spielberg, Reese Witherspoon help launch Apple TV service

Mar 25, 2019
Usually when Apple hosts one of its “special events” at the Steve Jobs Theater in Silicon Valley, it’s rolling out new products, unveiling the latest iPhone, Mac or Apple Watch on the black stage with dramatic music and slick videos. Today’s event had all of that, plus appearances by Steve Carell, Steven Spielberg and Reese […]
Actors Steve Carell, Reese Witherspoon and Jennifer Aniston speak during an event launching Apple tv+ at Apple headquarters on March 25, 2019, in Cupertino, California.
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Are super expensive new cellphones worth the price?

Feb 22, 2019
Wednesday, Samsung unveiled the new Galaxy Fold, which will arrive in April and start at $1,980.
DJ Koh, President and CEO of IT & Mobile Communications Division of Samsung Electronics, announces the new Samsung Galaxy Fold smartphone during the Samsung Unpacked event on February 20, 2019 in San Francisco, California.
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Samsung has seen better days. Can a folding screen help?

Feb 19, 2019
Will a folding screen make a difference for Samsung's bottom line?
Promotional image for Samsung Galaxy S10
Samsung

Apple, the iPhone, and the Innovator's Dilemma

Feb 1, 2019
If you re-read the first few chapters of The Innovator’s Dilemma and you insert "Apple" every time Clayton Christensen mentions "a company," a certain picture emerges.
The Apple logo is seen onstage prior to an event at the Steve Jobs Theater on September 12, 2018 in Cupertino, California.
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What might help Apple sell more iPhones? Cheaper iPhones

Jan 30, 2019
And that's especially true in China and India.
iPhones at an Apple store in Milan.
Piero Cruciatti/AFP/Getty Images

For public good, not for profit.

iPhone sales fall in China, but fans abound

Jan 28, 2019
Apple prices can be an issue, but many Chinese still consider the devices prestigious.
An Apple store in Shanghai offers customers a discount on the new iPhone XR model if they trade in an older iPhone model.
Jennifer Pak/Marketplace

3 innovations that started out as inclusive design solutions

You can thank inclusive design for typewriters, flexible straws and the technology behind iPhone screens.
A typewriter is displayed at Massilia Vintage international fashion and design fair in southeastern France, no September 26, 2015.
VALERY HACHE/AFP/Getty Images

Apple gear is getting more expensive. Here's why.

Nov 1, 2018
The company has managed to make its products seem indispensable to its loyal customers, who appear willing to pay more.
Tim Cook, CEO of Apple, unveils new products during an Apple launch event at the Brooklyn Academy of Music in New York on Oct. 30. The new products cost about 20 percent more than the previous generation.
Photo by Stephanie Keith/Getty Images