While 77% of European hotels are independently owned, they've struggled to rebound from the pandemic as easily as larger hotel chains.
Employment in the field is slowly growing, but some companies are highlighting their role in the community to attract workers.
That’s meant automating some tasks once done by humans and thinking carefully about the humans they do hire.
Joseph Lettieri, co-owner and operator of InnBuffalo off Elmwood, almost sold the hotel in 2020. Now, it's the busiest it's ever been.
Jerry and Lou Jacobs, co-CEOs of global hospitality company Delaware North, say inflation is a bigger concern than labor right now.
There isn't enough supply and there's too much demand.
People also appear to be booking ahead more often, seen as a sign of renewed optimism.
The Sundance Film Festival, for example, just canceled in-person events two weeks before they were set to begin.
Like how to reduce contact, reschedule flights and handle the unexpected.
A Bay Area nonprofit has helped nearly 400 people move from the program into stable housing.