Marketplace has been following three American small businesses during this unprecedented holiday retail season. Here's how things went.
One challenge for those managing "reverse logistics"? Not enough room to store everything we want to send back, one study says.
They're trying to make a profit selling less stuff, but holding the line on prices.
Personal touches, virtual community events and free shipping can go a long way.
Small business retailers are facing a holiday season like no other. Three owners share how they're preparing for the shopping season.
We followed three small business retailers throughout the holiday shopping season. Here's the final word on how it went.
This holiday season, we're following several retailers from the end of November to the start of the New Year. This is part two of our series.
Marketplace checks in with three small business retailers throughout the holiday season.
One toy store owner says potential tariffs could eat up almost half of his profits.
“It’s kind of a moving target,” one analyst says. Some retailers started offering holiday deals before Halloween.