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Stranger Things returns with product tie-ins galore
Cryptic product tie-ins for the show have been everywhere in recent months.
Companies have less leeway in missteps on race
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]
Target seeks to reclaim cheap chic image
After a couple of corporate stumbles, Target hopes to get back on financial track.
Fast-fashion H&M slow to take its clothes online
Fast-fashion retailer H&M took a long time to start online sales in the U.S. When you start late, you have to get it right.
H&M moves away from some water-proofing chemicals
Chemicals that protect clothing from water or stains do so because they're tough -- so they stick around in the environment a long time. Apparel makers are looking for alternatives.