Hispanics

In a development that is changing society as well as marketing, the Census Bureau says that for the first time, most babies born in the U.S. were not white. That's babies born last year. The general population is not expected to become mostly "minority" for about another 33 years.

Latinos represent a large and growing consumer market. But reaching them poses big challenges.

The new 24-hour English-language cable channel will target Latinos. But it's an unproven market.