👀 Noticed fewer chips in the bag? Fewer squares in your TP? Share your "shrinkflation" stories.

Why the Helvetica font got a digital makeover

Apr 24, 2019
Arielle Pardes, Wired associate editor, talks about the business of rebranding the widely used typeface.
New York's subway system is one of the many place where one can find the Helvetica font.
Spencer Platt/Getty Images