Hasbro deal enhances its animation potential

Jul 18, 2016
The toymaker's acquisition of Irish animation firm Boulder Media will pay off.
Optimus Prime attends the opening of a Transformers ride at Universal Orlando. 
Gustavo Caballero/Getty Images

Hasbro beats Mattel for contract with Disney

Dec 31, 2015
Hasbro will now be taking over production of Disney princess dolls with $500 million contract.

Hasbro's new princesses, and growth strategy

Apr 20, 2015
Hasbro has long been known for brands like Nerf and G.I. Joe.

Hollywood's next 'it' celebs – toys

Nov 13, 2014
Hasbro is reportedly interested in buying Dreamworks Animation.

Why toymaker Hasbro could buy DreamWorks Animation

Nov 13, 2014
Answering the question of why a toy company would want to own a movie studio.

Say 'meow' to the newest Monopoly piece

Feb 5, 2014
The Marketplace Datebook for February 6, 2014.

Hasbro changes the rules of board game biz

Apr 23, 2012
Hasbro plans to revamp games like Monopoly and Life, after a 10 percent industry slump in game and puzzle sales last year.

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Hasbro to team up with Zynga

Feb 10, 2012
Toymaker Hasbro is teaming up with the online gaming company Zynga -- but it's not the old school Hasbro that's trying to climb the ladder into Internet games.

Hasbro profits fall, board games blamed

Feb 6, 2012
Americans may be buying fewer board games, but we’re still spending tons on “toys.”