Beverage companies angle for the new "it" drink

Aug 3, 2021
PepsiCo selling Tropicana and Molson Coors nixing 11 beers are the latest signs the industry is trying to adapt to ever-changing tastes.
PepsiCo plans to sell Tropicana and other juices to a private equity firm as beverage companies court younger consumers.
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Hard seltzer explosion continues to bubble

Feb 18, 2020
The fizzy alcoholic beverages seem to be pulling market share mostly from light beer and appeal equally to men and women.
Cartons of hard seltzer White Claw are on display at the Round the Clock Deli in New York City in September.
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