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Hallmark movies may be "a little cookie-cutter," but audiences don't seem to mind

Feb 12, 2024
"They are very cozy and comforting," said Danyel Smith of The New York Times Magazine. "Especially in these times."
Annie Howell, Crown Media communications chief, speaks at a screening of "Christmas on Cherry Lane," one of the 42 Christmas films that Hallmark produced in 2023.
Craig Barritt/Getty Images for Hallmark Media

Why TV networks and streaming brands pump out more holiday films every year

Nov 28, 2022
They do well with a key advertising demographic: young women.
A kickoff event for Lifetime's Christmas movie season in 2019.
Jesse Grant/Getty Images for Lifetime
Danielle Panabaker plays Joy Holbrook in "Christmas Joy," a 2018 original Hallmark movie.
Eike Schroter/Copyright 2018 Crown Media United States LLC