Why TV networks and streaming brands pump out more holiday films every year

Nov 28, 2022
They do well with a key advertising demographic: young women.
A kickoff event for Lifetime's Christmas movie season in 2019.
Jesse Grant/Getty Images for Lifetime
Danielle Panabaker plays Joy Holbrook in "Christmas Joy," a 2018 original Hallmark movie.
Eike Schroter/Copyright 2018 Crown Media United States LLC