How a virtual fitness company is staying strong in a changing market

With people returning to physical gyms, Jeff Witherspoon, CEO of E2M Fitness, says doctors' advice to patients is boosting his service.
E2M Fitness founder and CEO Jeff Witherspoon. "I think all fitness companies are seeing that Peloton effect," he said.
Courtesy Witherspoon

Omicron poses a heavy lift for gym owners

Dec 29, 2021
The usual New Year's resolution bump in the workout business may fizzle with the quick spread of the variant.
Companies peddling wellness can experience a boost in sales after the holiday season as people implement their New Year's resolutions.
Patrick T. Fallon/AFP via Getty Images

Will the fitness industry see the usual New Year's bump?

Jan 1, 2021
People are "ready willing and able to work out," a personal trainer says. Makers of at-home exercise gear expect growth to continue.
People take a fitness class in socially distanced workout pods at a Redondo Beach, California, gym in June.
Frederic J. Brown/AFP via Getty Images

Time to ride, and buy: Peloton to acquire Precor

Dec 22, 2020
With stay-at-home orders, Peloton sales and subscriptions grew and grew, topping a million.
Peloton's sales have doubled during the pandemic. Above, a woman rides her Peloton at home in California in April.
Ezra Shaw/Getty Images

Will gyms go extinct?

Sep 17, 2020
The pandemic is reshaping how, and where, we get exercise. Many gyms are out, exercise apps are in.
People exercise in workout pods at a gym in Redondo Beach, California, in June.
Frederic J. Brown/AFP via Getty Images

Chapter 7: Where companies go to die

May 15, 2017
The story of one U.S. gym chain illustrates the perils of this type of bankruptcy for consumers.
A sign leading to U.S. Bankruptcy Court in New York City.
Chris Hondros/Getty Images