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The market's great expectations

Apr 17, 2014
Fine tuning market expectations is important for public companies.

What a crock: Low expectations hammer Crocs, Inc.

Oct 18, 2011
Crocs Inc., purveyors of rubbery footwear, fell off a cliff this morning. The company's stock dropped 35 percent after it told investors that it expects poor sales and falling profits because of the economic slowdown.
Crocs footwear is displayed in one of the company's retail stores in Chicago, Ill.
Scott Olson/Getty Images