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Economic conditions have changed from 2020 when better-off households had a lot of cash to spare.
Early numbers show that people are giving more than in previous years to places like food banks, housing groups and mutual aid networks.
As we head into a holiday season like no other, what is the best way to help those in need?
The day is designed to get your mind off buying and onto donating.
An author compares users' relationships to companies like Apple, Google and Microsoft to that of serfs asking feudal lords for protection.