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Fly fishing was her passion. Now it's her business.

Aug 22, 2023
Dylan Demery opened Colorado-based She's Fly with two friends to provide outdoor clothing and gear that were comfortable for women.
Dylan Demery loved fly fishing but often couldn't find gear suitable for women.
Courtesy Demery

So how good were the holidays for retailers?

Jan 4, 2022
Three small-business owners weigh in on how the shopping season went for them.
Despite a spike in coronavirus cases, retail sales were strong during the holiday season.
Leon Neal via Getty Images

For this fly-fishing outfitter, demand is outpacing supply

Feb 26, 2021
Has fly fishing become too popular during the pandemic? A Georgia outfitter shares his story about keeping up with demand.
People "go fishing a lot more than they used to," says Gary Merriman, who owns a fly-fishing store. "Everybody wants to be outside."
Ben Stansall/AFP via Getty Images

For these retailers, the holiday season is crucial — and has deadlines

Dec 18, 2019
This holiday season, we're following several retailers from the end of November to the start of the New Year. This is part two of our series.
A holiday sale in New York City.
Spencer Platt/Getty Images