“My daughter-in-law had wanted to pursue a new opportunity,” said Irene Kesselman, who sold her previous toy store, Ali Cat Toys, in 2024. “We started talking, and she asked if I would mentor her, and I agreed to do so.”
Rufina Gutierrez comes from a long line of Mexican weavers. She and her daughter, who live in southern California, started a business to sell textiles made by their family in Oaxaca for purchase in the U.S.