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Political ads en español: more than simple translations

Oct 31, 2018
Campaigns are trying to engage the growing Hispanic voting bloc through ads in Spanish.
Sen. Ted Cruz (R-TX), left, and Rep. Beto O'Rourke (D-TX) shake hands after a debate at Southern Methodist University in Dallas in September. Both candidates for the Texas Senate seat have ads in English and Spanish. 
Photo by Tom Fox-Pool/Getty Images

Political ads en español: more than simple translations

Oct 31, 2018
Campaigns are trying to engage the growing Hispanic voting bloc through ads in Spanish.
Sen. Ted Cruz (R-TX), left, and Rep. Beto O'Rourke (D-TX) shake hands after a debate at Southern Methodist University in Dallas in September. Both candidates for the Texas Senate seat have ads in English and Spanish. 
Photo by Tom Fox-Pool/Getty Images