Subway suspends relationship with Jared Fogle

Jul 8, 2015
Authorities raided the pitchman's home on Tuesday. Now the chain faces a dilemma.

Under Armour wins big at the Masters

Apr 13, 2015
Jordan Spieth signed a 10-year endorsement deal with the brand earlier this year.

Celebrities get out of the prepaid card business

Aug 15, 2014
There are some things a famous name just can’t seem to sell.

Tiger Woods may be back on top, but will Nike buy it?

Mar 13, 2013
Since his marital indiscretions more than three years ago, it's been a long road back to the top. But the buzz around the golf course says there's no question -- Tiger has returned.

Alicia Keys dumps iPhone for Blackberry 10

Jan 31, 2013
The pop star brings new meaning to the perils of celebrity endorsements in the age of social media.

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
United States' Nastia Liukin, here at the 2008 Olympic Games in Beijing, is one of the lucky athletes to have about nine sponsors over the last four years, a rare feat.
KAZUHIRO NOGI/AFP/Getty Images

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The dubious road to Clorox's new GreenWorks product line

Jan 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...